Mona Branding & Packaging

Mona is a California-based cannabis brand for consumers who embrace cannabis as a vehicle for creativity, life, love, art and optimism. These values are reflected in the brand’s five product offerings throughout its line of pre-rolls, vape cartridges, and cannabis concentrates: create (sativa hybrid), fresh (high CBD), energize (sativa), chill (indica hybrid), and dream (indica). Each of its products are handcrafted and created with one purpose - to set you free. Mona believes that its products can help you unleash your creativity.

I collaborated with the Vice President of Marketing on the development of this brand and produced the marketing collateral for its pre-launch campaign, using imagery evoking its California roots and illustrations that embody the brand’s creative energy. I also designed the brand’s line of vape cartridges and, as a response to the pandemic crisis, a giveaway customer care & safety package that includes stickers and a bottle of hand sanitizer.