Be. Brand Marketing Plan

Retail stores across the industry have developed with similar look and feels that have unintentionally created an intimidating experience that oftentimes perpetuates the stigma around cannabis. Be. is a new retail brand that seeks to break that mold by becoming the ultimate retail destination for the modern cannabis curious consumer. It reflects the belief that cannabis can be the basis for everyone’s health and wellness regimen, used to meet the needs of every lifestyle and personal challenge.

I contributed to the investor pitch deck, playing a key role in translating how the brand aims to disrupt the cannabis industry.