Equitable Investment Edge Campaign

Investment Edge from Equitable is a distinctive retirement strategy designed to help investors build—and keep—wealth for a fulfilling future. The overall goal of the campaign is increasing awareness, consideration and sales in Investment Edge. To support the Investment Edge campaign, a series of outbound emails were created to drive interest and demand for Investment Edge among Equitable and Third-Party advisors that are already selling annuities. They also drive traffic to the new Investment Edge B2B landing page created for the campaign.

I contributed to the design and content of the outbound emails and new landing page in support of this campaign, working within the constraints of the brand’s existing identity system.