The Atlantic’s “How to Build a Life” presented by Equitable

“How to Build a Life” is a column about how to find what matters and how to hold onto it—at any age. It’s about how to balance the competing demands on our time and build a life that feels whole. Equitable engaged with The Atlantic on a large-scale sponsorship tying to their Happiness Project. Equitable advisors intimately understand their clients—and know that people across all life stages are thinking about retirement. The goal of the campaign is to leverage that strong customer connection to tell honest, diverse stories about life and money, and present a holistic view of retirement planning that demonstrates how it isn’t just a financial exercise—it’s about defining and designing your best life, whatever stage you’re at. To support this partnership, new banners were created to tie to the new creative concept, which also point to the Equitable Wellbeing page.

I created the artwork and designed the series of banner ads displayed on The Atlantic’s “How to Build a Life” column, as well as hero images for Equitable's homepage and Wellbeing landing page in support of this campaign.