Equitable 403(b) Back to School Campaign

Equitable is the #1 403(b) provider in the nation for the K-12 educator market. The Back to School period (July through November) is where Equitable typically does 40% of its sales goal. The overall goal of the campaign is to capitalize on the energy and opportunity of this period, generate enrollments among New Prospect audience and push them to connect to a financial advisor. To support the 403(b) Back to School Campaign, Awareness and Interest landing pages were created to serve as a starting hub that link out to other webpages and assets for a net new prospect’s journey. A series of outbound emails, social and banner ads were also created to encourage traffic to the Awareness and Interest landing pages.

I contributed to the design and content of the outbound emails and new landing pages in support of this campaign. I also created the artwork and designed the series of social and banner ads that drive awareness and interest for 403(b) among educators.