Vital Talks Branding

Vital Talks is a series that examines the greatest public health challenges of our time. It looks to reimagine a new identity for its speakers series - to create refreshing visuals that tackle pressing topics for positive change in public health. Key words to define the series: bold, flexible, diverse, punchy, trusted, academic.

I created a brand identity centered around motion and animation rewards to help present a narrative and bring a slight playfulness to the series, harking back to its inherent humanity. It includes a visual language derived from iterations and patterns of its new wordmark and monograms, in conjunction with a punchy color palette to reflect the bold and controversial topics the series addresses.