Be. Digital Marketing

Be. seeks to be more than a retail brand by changing the conversations around cannabis. It hopes to do this by creating a community that is engaged in sharing the positive health benefits of cannabis and offers the products, knowledge and services cannabis curious consumers need. Its tone is positive, inspiring, understanding, caring, colorful and happy.

Working with the Director of Brand Digital Marketing and Social Media Director, I constructed the look, feel and voice of the brand’s digital presence - an essential component to raising brand awareness and building an engaging community. I designed the visual language for their social media channels, e-mail marketing initiatives and paid advertisements, and created the content for the brand’s Be.Yourself digital campaign. The campaign features images of people whose lives have benefited from cannabis in inspiring and positive ways, as well as animations that illustrate the brand’s playful and happy tone. It reflects the brand’s mission to normalize how the world enjoys cannabis within their health and wellness regimen.