Be. Branding

Retail stores across the industry have developed with similar look and feels that have unintentionally created an intimidating experience that oftentimes perpetuates the stigma around cannabis. Be. is a new retail brand that seeks to break that mold by becoming the ultimate retail destination for the modern cannabis curious consumer. It reflects the belief that cannabis can be the basis for everyone’s health and wellness regimen, used to meet the needs of every lifestyle and personal challenge.

I collaborated with the in-house creative team on the development of this emerging brand, designing assets for its retail stores that include the mural at Be.’s Staten Island location, out-of-home advertisements, in-store merchandise and signage, employee uniforms, as well as Be. branded collateral - stickers, business cards, and letterheads.